Meta Launches Paid Verification On Facebook, Instagram In US

Meta Launches Paid Verification On Facebook, Instagram In US

Meta Launches Paid Verification On Facebook, Instagram In US.

Meta Launches Paid Verification On Facebook, Instagram In US

According to a report by CNN Business, Facebook and Instagram users in the United States will soon have the option to pay for a verified blue check on their account.

The CEO of Meta, Mark Zuckerberg, announced that the company is testing a paid verification option for users of the two social media platforms, with plans to gradually roll it out to more US users in the coming weeks.

The service, Meta Verified, was first tested in Australia and New Zealand in February and offers perks such as extra protection from impersonation accounts and direct access to customer support, in addition to verification. The monthly cost for Meta Verified starts at USD 11.99 on the web and USD 14.99 on mobile.

To ensure authenticity and prevent fake accounts, users who wish to obtain the blue badge will need to provide a government ID that matches their profile name and picture. Additionally, users must be 18 years or older to be eligible for the service.

Meta’s move to offer a subscription-based verification service follows in the footsteps of other platforms such as Discord, Reddit, and YouTube.

Twitter also relaunched its own verification subscription service, Twitter Blue, in December after facing an onset of fake “verified” accounts, which forced it to pull the feature. Twitter Blue costs USD 11 a month for iOS and Android subscribers.

For Meta, the introduction of a subscription-based verification service provides a new revenue stream outside of its core advertising sales business, which is currently under pressure from various factors, including privacy changes on Apple and tightening budgets amid recession fears.


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