“Play-to-earn” Game App Enables Gamers of Every Level to Earn Cash in every Match they Play.
A South African firm, Skrmiish has added new features to its gaming app which would let users earn money for every game they play.
Cape-town-based Skrmiish, having received a $2.5m seed round to scale globally has developed a feature called MoneyMatch that allows players to earn real cash in every match they play, without having to wait for a tournament or find a peer to challenge.
Live across the UK and Europe, MoneyMatch combines a traditional sportsbook approach with traditional AAA+ gameplay. Players get their MoneyMatch Rating (MMR) based on their performance data once they have synced Skrmiish with their game accounts.
The startup has already acquired over 100,000 players across more than 100 jurisdictions around the globe, and earlier this month raised US$2.5 million in seed funding from investors including Launch Africa Ventures, the Blockchain Founders Fund, and Stellar to help it accelerate its growth.
Chris Heaton, the startup’s co-founder, and managing director told Disrupt Africa his background was in marketing and advertising, having built a sports specialist creative agency. He met co-founder Roland Reed in 2017 when creating some content for SA Rugby and its sponsors.
“Roland comes from a production background and was the head of production on that project. We got talking about the world of gaming and esports. Back then, my knowledge of this world was limited, but what intrigued me was how much money was moving from my bank account to my eight-year-old’s account and then onto Epic games and into Fortnite for skins and dance moves, with no skill-based benefit whatsoever,”.
“I started to talk to Roland about the Poker Stars model and how they democratised the world of poker – giving any poker player of any skill level the ability to play for fun or for cash anytime, anywhere. Back in 2017/2018 there was not a lot of opportunity for the more casual side of the video gaming market to be able to play for cash. This was limited exclusively to the pros and the million dollar streamers, which make up only one per cent of the now US$200 billion market.”
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The pair decided to build “an inclusive environment with some cool technology” that would give gamers everywhere the ability to play to earn in the games they already love. And so the Skrmiish journey began.
Source: Disrupt Africa
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