Twitter’s New CEO Responds to Instagram’s Plan for a Twitter-Like App.
Linda Yaccarino, who is set to officially assume the role of Twitter’s chief executive officer (CEO) by the end of June, has expressed her readiness to compete as reports circulate about Instagram, owned by Meta, working on a clone of the text-based app.
Yaccarino made her stance clear by sharing a TechCrunch article on the matter via a tweet. The article features a tweet from Lia Haberman, the author of the social media newsletter ICYMI, showcasing a screenshot of the alleged new app.
In her tweet, Yaccarino boldly declared, “Game on!” This statement comes just a week after she expressed gratitude to Elon Musk for selecting her for the position.
According to an article in Fortune, Meta included the screenshot in an email sent to a select group of creators, although the company has not officially responded to these reports.
Haberman, who spoke to the recipient of the email, mentioned that Instagram’s Twitter competitor might be launched toward the end of June. She described it as a decentralized app that will be “built on the back of Instagram” but will also be compatible with other apps like Mastodon, as mentioned in her newsletter.
Leaked details suggest that the app is codenamed P92 or Barcelona, according to Independent sources.
In a statement to Money Control, Meta acknowledged, “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
Social media consultant Matt Navarra claimed that users will be able to retain their Instagram username, followers, and verification on the new app.
Yaccarino, who previously served as the advertising chief for Comcast Corp’s NBCUniversal, spearheading the modernization of its ad business, expressed her dedication to Twitter’s future. She emphasized the importance of user feedback in building Twitter 2.0.
Since Elon Musk’s acquisition of Twitter, advertisers have expressed concerns about their ads appearing next to inappropriate content, resulting in some advertisers leaving the platform. Additionally, the company experienced a significant reduction in staff. Earlier this year, Musk acknowledged Twitter’s substantial decline.
As Yaccarino prepares to assume her new role, Twitter looks forward to the upcoming competition with Instagram’s forthcoming Twitter-like app, igniting a new chapter in the social media landscape.